Step 1: Communication • Step-By-Step

It starts with a vision. Every project is different but often share similar methods to bring the goal into view. Listening to the clients ideas and needs is the foundation for any project.

I was commissioned by an ad agency to create illustrations and graphic design materials into a direct mail campaign. The client and agency already had some idea of how they wanted to convey their product and brand in this project.

After a meeting, the theme "Be Cool" took hold. It was my job to tie a visual in with this idea. Heat, cold, production, stress, and intake were some key "buzz" words that stayed in my mind. In the end the client, agency, and I felt the milking parlor in a dairy operation was a good setting to play off the message.

We decided to have even more fun and played off the title and made the dairy cows cool dudes.

It was time to get sketching.

Step 2 > Step 3